Overcoming Internal Challenges to Video Use in Healthcare Organizations

The use of video in the healthcare industry has proven to be enormously beneficial in the areas of improved patient care, shorter hospital stays, reduced costs, and enhanced staff communication, collaboration, and efficiency. Although an increasing number of organizations now recognize these benefits, overall adoption of video in healthcare has been slow.

Here are three major obstacles to expansion of video in the healthcare world and what can be done to overcome them.

HIPAA Issues

A key concern for healthcare organizations when considering implementing video is the gray area surrounding HIPAA laws. When it comes to video conferencing and patient data, some institutions have been reluctant to adopt because they are worried about data security. Some early technologies lacked the data encryption required by HIPAA when transmitting patient data via video.

This is less of an issue now because of advances in data transmission security. Most networks transmitting video today have some level of encryption that ensures the privacy of patient information.

Equipment Expense

Video equipment can represent a significant capital expense and that might be difficult to work into the ever-shrinking budgets of most healthcare organizations. It’s been hard to quantify a tangible return on investment to justify the purchase.

This is changing, however, as organizations begin to see real savings through the use of video for telemedicine. This technology allows institutions to open up a video conferencing channel that allows physicians to virtually meet with patients and use tools to transfer data and conduct complete examinations. This enables the organization to charge for the “visit,” which increases the revenue stream to help pay for the equipment and provides a compelling ROI justification.

IT Bandwidth and Support

Video adds another layer of complexity to the technology landscape, and IT groups haven’t been eager to manage the additional requirement. In many instances, the healthcare facilities are getting pushback from their own IT departments.

This is another objection that is fading as cost and availability of bandwidth declines. Another way to overcome this barrier is by including the IT operations staff early in the conversations surrounding the implementation of video technology. This will help them better understand the technology and allow them to offer input on how best to manage it. If the in-house staff doesn’t have the resources to absorb the additional workload, engaging a third-party, managed services partner can be a viable, cost-effective solution.

Although barriers to widespread adoption of video in the healthcare industry still exist, the benefits of improved care and reduced costs are becoming too extensive to ignore. As the technology continues to evolve and organizations become more adept at using it, video will continue to become an integral component of the healthcare landscape.

Get help with these challenges by contacting the video collaboration experts at AVI-SPL, avi-spl@ecoastmarketing.com.

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