As one of AVI-SPL’s top design/build projects, the University of South Florida’s Marshall Student Center is a stunning 233,000 square foot, four-story facility, an impressive showcase for USF’s drive towards innovation, not to mention a high-level partnership of AV/IT technologies.
As you enter the building, an eye-catching 4′ x 14′ digital signage display – in the midst of a 57′ atrium – offers an attractive multimedia collage of advertising and event highlights. Visix digital signage provides an additional medium for displaying messaging throughout the facility, including by the elevators on each floor.
In addition, the building features comprehensive presentation capabilities throughout the 1,100-seat ballroom, formal conference rooms, meeting rooms, 700-seat auditorium, senate chambers and sports bar. In addition, an RF distribution system provides cable routing throughout the facility.
“The changes implemented have provided that ‘wow’ factor, which is what today’s generation of students expect in a facility of this nature,” says Jennifer Hernandez, assistant director of operations. “Our old student union was limited to using AV carts to help transport presentation technologies. In comparison to these new systems, there’s a day and night difference in our service level capabilities.”
As an example, Biamp’s Audia system provides versatile audio configurations for the auditorium and ballroom. The digital platform solution delivers the powerful ability to combine a room’s audio, separate it, add microphone controls and expand other sound capabilities. This simplifies manageability because all audio configuration is done through software, with just a few clicks of the mouse or a few commands from the control system.
Their 1,100-seat ballroom is perfect for fundraising dinners, conferences and special guest lecturers. At approximately 10,200 square feet, the space is easily divisible into three areas, and features systems that can work independently and simultaneously, or as one large space. Highlights include lighting control, a high performance audio system, electric projection screens, 1080p projectors and a wireless control system.
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