The company is supporting its first marketing campaign, “The Power of Many,” with some high-profile announcements that focus on product integration with technology from Microsoft, Amazon, and Google. Poly made these announcements while at Enterprise Connect in Orlando.
In the days that followed the rebranding as Poly, the company announced:
- VVX Obi Edition phones certified for Google Voice
- CCX phones with Microsoft Teams
- Alexa for Business built into its Polycom Trio conference phone
The Power of Many
Common to these products is their emphasis on bringing people together, which is the message of Poly’s “Power of Many” campaign. The “power of many” also describes the functions that are brought together in a solution. Systems that combine useful functions are what you might envision when you hear the term “unified communications” — the ability to review one’s calendar, join a meeting, and make video calls from one device.
Along with this versatility, the goal is simplicity, which is key to the user experience of solutions that combine multiple functions. You could say that’s the main appeal of a solution that includes Alexa, making it possible to manage meetings and room devices through voice.
Poly’s solution announcements this week indicate their focus on a positive user experience. Common to each of them: These solutions integrate with systems that people are comfortable with and want to keep using in a way that isn’t needlessly complex. One phrase on the Poly website touts the ability to “concentrate on ideas in the air, not devices in the room.” When people use workplace collaboration solutions, they shouldn’t notice the technology to an extent that is disruptive. Rather, they should be able to give their attention to the collaboration that the technology is making possible.
As new solutions enable us to do more from more places, companies are wise to incorporate those solutions in the workplace to attract talented people who want to be able to collaborate in a variety of ways and do it on demand.
The solutions that are easiest to use will be the most attractive, as long as they have the capabilities that people expect. Those capabilities are with us in a variety of solution packages. The power of Poly’s message is in its focus on how its solutions make it easier for people to produce the products, ideas, services and innovations that keeps their businesses growing.