Today, Polycom announced plans to expand video communications solutions to the masses through its new product and service offerings specifically for mobile users, small and medium businesses (SMB), and consumers (who, up ’til now, had all been relatively left out of the video communications market).
This announcement is based on Polycom’s new vision of “Unified Communications Everywhere” and its plan to open video communications to everyone on any device.
John Vitale, our director of product management for Video & UC commented on the announcement: “I like what I’m reading in Polycom’s announcements. To me, this is saying Polycom is expanding its product and technology reach beyond the enterprise market and is looking to position itself as a formidable player with Service Provider grade solutions, strengthening its relationship with Microsoft and addressing the ever growing mobile device market needs. With Smartphones dominating 50%+ of the market and still growing, and the constant improvements in 3G and 4G wireless networks, high-end applications like video calling are becoming more desirable and something that mobile users will eventually expect to be on their mobile phone.”
What do you think?