In our last post we looked at the advantages of interoperability and security of business-grade video collaboration solutions over consumer-based tools. Today we’ll review the enhanced user benefits of support for enterprise solutions as well as the value business-grade tools provide.
Users enjoy the quality and reliability of Skype for Consumer, Apple Facetime, and Google Hangouts for their personal connectivity needs. However, regardless of the solution you’re using, dropped calls and network issues are always going to crop up. When they do, you want to make sure there is a solid support structure in place to help.
That’s a problem when you’re using a consumer-based system. There’s no organized support solution readily available to get you back up and running should something unforeseen occur. In the business world, you can’t allow crucial meetings involving executives and customers to be derailed by a technology glitch.
When you’re using a business-grade Virtual Meeting Room that consolidates voice, video, and web collaboration into a single platform, you’re assured of ongoing support. You have the peace of mind knowing that you have an organization standing behind you in case you ever need it. Not only is this important to help when issues occur, it’s also a huge benefit when it comes to future optimization or adjustments to the system to accommodate changes to your organization.
A free, consumer-based tool can appear attractive, but it’s limited in what it can provide an organization. You need to consider overall value in the form of platform availability, ability to implement new feature requests, and branding capabilities. That’s where a business-grade solution comes out on top. These advantages plus productivity and efficiency savings from a reliable, enterprise-grade solution more than offset the cost and lead to a favorable ROI.
There is sometimes a lingering concern that acquiring an enterprise video collaboration system requires a significant capital investment for hardware. That is not the case. There are now multiple options to select a VMR that fits your budget.
For example, AVI-SPL offers four deployment strategies tailored to fit the requirements of all types of businesses. You can choose Private on Premises that can augment a previously installed conferencing technology, As-A-Service cloud for companies not ready to make a hardware investment, Hosted Private Cloud for businesses seeking increased customization and control, and a Hybrid model for customers who want to expand existing technology or who have a cloud-based VMR in operation but want the benefits of both cloud and private-on-premises technologies.
Most importantly, there is value in feeling secure knowing you have a vendor community standing behind the product to ensure its success, now and in the future. You are purchasing a solution you can use today, but you also want to know that the product will evolve to meet the changing needs of your organization over time. Part of the value comes from future features or development tweaks that need to be maintained while others derive from the customization/branding capabilities that enterprise-grade solutions offer, allowing customers to develop and maintain their own service.
In reality, the true value comes from all the points we’ve discussed – interoperability, security, and support. Business-grade solutions have established standards to provide value for the customer. When the customer trusts in the fact that everything will work together, they eliminate the risks of being locked in to a proprietary solution that won’t be viable in the future. This flexibility provides significant value.
Security offers value through the protection of information while the value of support comes in the comfort of knowing you have an organization ensuring that your systems will work as promised.
Consumer-based video solutions fill an important personal connectivity need. However, when selecting a video technology to support the demands of today’s typical wide-ranging organization, a business-grade VMR is likely the best solution.