At the Johnson Controls Technology Experience Center in downtown Milwaukee, visitors are taken on a tour of the company's solutions, which include building automation systems that benefit all markets. In one stop on that tour, the Orientation Theater features a five-minute video that introduces Johnson Controls solutions. In this area, AMX control has been integrated with an HD surround system and Mitsubishi projector. Rather than project the video on a traditional screen, AVI-SPL came up with a unique solution, placing a reflective paint over a recess in the wall, and creating a display area that improves screen gain and provides vivid colors. According to the lead AVI-SPL engineer on the project, the Mitsubishi projector was the most cost-effective way to display images in 16:9 ratio with the quietest sound.