Posts tagged UC

Could Google’s Latest Move Spell Trouble for the Unified Communications Market?

Over the last few years, the battle for the desktop has been intensifying between some of the biggest technology names in the world. It wouldn’t surprise folks to see Microsoft, IBM and Cisco all pitching to convince companies to use their platform and suite of applications across an enterprise.

However, just as the line has blurred between work and play, the traditional “enterprise” players are seeing new entrants join the fray. Frost and Sullivan’s recent article on Google’s acquisition and development of a Unified Communications (UC) and Collaboration suite reveals the heightened interest of traditional consumer-based players, as they try to penetrate the workplace as well. They do have a ways to go to before they can compete with the established, feature-rich solutions provided by the traditional players. However, the brand recognition and “cloud”-based approach Google will most likely take with its UC offerings could enable them to make inroads into the corporate world.

Here at AVI-SPL, we take a neutral approach to technology solutions. We help our customers deploy and leverage UC tools and applications, and are focused on solutions that best fit their requirements and budget. We do not see Google UC gaining a large market share in the enterprise in the near future. In the next few years, however, we expect that Google will be considered a viable option for corporations on a wider scale.

The above is written by Michael Brandofino, executive vice president of VTC and UC, AVI-SPL.

As momentum on this story grows, we’d like to hear from you too. Does Google have what it takes to become a strong contender in such a tightly-established market?

Lessons in UC From the Classroom

Unified Communications (UC) tools are moving out of the board room and into the realm of higher education. In a great post on the UC Strategies blog, Blair Pleasant discusses a variety of areas that universities could use UC to streamline communications between faculty, staff, students, and others.

All UC vendors today are trying to find ways to differentiate themselves from one another and to stand out from the crowd. I generally recommend that they focus on professional services and/or applications, especially vertical applications. One vendor that has been successfully building UC applications and solutions based on its vertical expertise is NEC, which is working with its partners to understand the business challenges and business processes in the areas of health care, hospitality, higher education, and government.

For the full text of the blog post, click here.

For more information about UC products and services from AVI-SPL, click here.