Over the years, AVI-SPL has added new layers of expertise and services that have altered its profile – from business equipment supplier to pro AV integrator to collaboration solutions provider with a global footprint. As technology has evolved and the needs of businesses have changed, so have we.
Today, when talking to clients and partners (and even amongst ourselves), we like to say AVI-SPL delivers both the environment and experience. That’s why we wanted a well-produced video that would give viewers a compelling look at how the solutions we implement transform businesses. For many if not most viewers, this piece would be more than advertising – it would be their first impression of our company. And we all know what we learned back in grade school about the value of first impressions.
AVI-SPL set about this task with the talented minds at Spark ad agency. Both parties knew they had to come up with a story that would convey our solutions in a real-world setting, letting viewers see how our implementations can facilitate and simplify the everyday functions that businesses rely on to get work done and increase revenue. Although this would be a promotion of our capabilities, we didn’t want the story to be about AVI-SPL. From the beginning, the guiding concept was “a day in the life of business communications.”
“We believe better connections lead to better business results,” said AVI-SPL Senior VP of Marketing Kelly Bousman. “That’s why we developed our new video story to show how video and unified communications technologies lead to company success by enabling teams to develop ideas through anytime, anywhere collaboration.”
The project came together — from concept to storyboarding to filming and post-production – thanks to the efforts of our partners and a lot of talented people behind the camera at Spark. At two locations, I watched the Spark film crew in action, solving problems and filming multiple takes so as to leave nothing to chance.
From the outset, we worried about coordinating the shipment and pickup of on-loan equipment for the video on a short schedule. Like they always do, the manufacturers we work with came through. AMX sent us a pre-programmed touch-panel desktop display ready for its close-up. Experts from Crestron and Biamp both provided assistance so that their equipment would work correctly even though it wouldn’t be wired into system at the Tampa Museum of Arts (TMA), the first location for the shoot.
After two long days of filming at TMA, Spark brought its crew to the AVI-SPL headquarters in Tampa. In our dedicated Cisco TelePresence room, we would film the critical scenes where our protagonist finds out whether his late-night efforts have been enough to impress a potential client. Our story, as it must, has a happy ending. See for yourself.
AVI-SPL would like to thank all of our partners for coming through to make this video possible, including:
Call AVI-SPL at 866-559-8197 or send an email to firstname.lastname@example.org and find out how your business can improve with our video communication solutions and managed services.