This webinar looks at NEC’s Analytics Learning Platform (ALP) and how it drives business intelligence so that retailers using digital signage improve the customer experience and increase their sales. The NEC ALP is device agnostic and designed to be the heart of a retail selling strategy. Richard Ventura of NEC Display explains the ability of ALP to:
- Deliver actionable insights that shape efforts like marketing ads
- Trigger content toward a person as they enter the store
- Measure in-store engagement and compare different results from different stores
- Benefit other industries and applications
AVI-SPL digital signage expert Richard Daugherty emphasizes the importance of content to maximize results that ALP will track, and discusses AVI-SPL’s ability to create that content.
Commercial Integrator editor-in-chief Tom LeBlanc leads this discussion, which includes a Q&A session with those who attended the live event.