The term “cloud computing” is nearly everywhere lately, one of the latest
buzz words to converge on technology for the public and private sectors.
Gartner Group predicts that by 2013, spending on cloud computing
applications will grow to over $150 billion. From corporate campuses to
government institutions, taking it “to the cloud” seems to represent the
next level of innovation for reliability, scalability and cost-effectiveness
across a diverse range of markets.
If you’re looking to increase your ROI, it’s essential that you understand
the basics of cloud computing. Before moving forward, you’ll need to know what exactly lies in “the cloud” environment, and how it can impact your communication initiatives.
Cloud computing benefits:
• Can help organizations cut down on costs, including travel, hardware
• With resources readily available, increases responsiveness to project
• Enables dispersed teams to work together quickly and more efficiently
• Increases the impact of messaging and brand awareness
An Affordable Alternative for Digital Signage?
In addition to impacting the IT world, cloud computing continues to
leave a lasting influence in the audiovisual environment. Today, many
AV integrators are looking to incorporate digital media services across a
cloud computing platform. This includes AVI-SPL, who launched their
subscription-based Digital Media as a Service (DMaaS) in June 2010.
Cloud-based applications have been highlighted as a particularly viable
option for organizations during the recent economic downturn. Deploying
Digital Signage through a cloud-based network frees the organization from
having to invest significant capital for the centralized hardware. In turn,
companies can easily leverage the very latest in digital media technology
without committing to a major up-front investment.
Download Our White Paper
Download our white paper, “A Clear Forecast: Is Cloud Computing Right for Your Organization?” to learn more about the research, risks and benefits behind this latest trend in AV/IT convergence.