Posts tagged Frost and Sullivan

Could Google’s Latest Move Spell Trouble for the Unified Communications Market?

Over the last few years, the battle for the desktop has been intensifying between some of the biggest technology names in the world. It wouldn’t surprise folks to see Microsoft, IBM and Cisco all pitching to convince companies to use their platform and suite of applications across an enterprise.

However, just as the line has blurred between work and play, the traditional “enterprise” players are seeing new entrants join the fray. Frost and Sullivan’s recent article on Google’s acquisition and development of a Unified Communications (UC) and Collaboration suite reveals the heightened interest of traditional consumer-based players, as they try to penetrate the workplace as well. They do have a ways to go to before they can compete with the established, feature-rich solutions provided by the traditional players. However, the brand recognition and “cloud”-based approach Google will most likely take with its UC offerings could enable them to make inroads into the corporate world.

Here at AVI-SPL, we take a neutral approach to technology solutions. We help our customers deploy and leverage UC tools and applications, and are focused on solutions that best fit their requirements and budget. We do not see Google UC gaining a large market share in the enterprise in the near future. In the next few years, however, we expect that Google will be considered a viable option for corporations on a wider scale.

The above is written by Michael Brandofino, executive vice president of VTC and UC, AVI-SPL.

As momentum on this story grows, we’d like to hear from you too. Does Google have what it takes to become a strong contender in such a tightly-established market?