Posts tagged Don Mastro

EVP Don Mastro Celebrates 10 Years with AVI-SPL

Don Mastro Anniversary
CEO John Zettel (left) presents anniversary plaque to Don Mastro

Congratulations to Don Mastro, our executive vice president of sales, on his 10th anniversary with AVI-SPL. Don joined the team in 2003 as vice president of sales after more than 30 years of leadership in the AV industry.

At his anniversary celebration, our CEO John Zettel and Executive Chairman Marty Schaffel spoke highly of Don’s accomplishments during his tenure with AVI-SPL.

“There’s nobody in our industry who is known by as many people as Don, whether they are our manufacturing partners or competitors,” said Zettel. “There has been no one during my tenure with AVI-SPL who has energized the sales team like Don. He comes to work everyday with fire in his heart, and he makes his team feel good about coming to work; he makes people feel good about selling. I truly appreciate that every single day.”

“The last couple of sales meetings, when the sales team gave Don a standing ovation, they sent us all a message,” said Schaffel. “We all see and appreciate and feel that message. That’s a very strong expression of their love and respect for Don, which we all share as a management team, and as fellow employees.”

We asked Don a few questions on his anniversary:

Q: How has AVI-SPL changed over the last 10 years?
A: AVI-SPL has transformed from a ProAV systems contractor to a complete provider of video communication solutions.

Q: What’s the secret to the success of the AVI-SPL sales team?
A: We have the very best sales team in the industry – world class sellers and sales leaders.

Q: What are three tips for being a successful salesperson?
A: 1. New business development everyday. 2. A heightened sense of urgency with every customer. 3. Listen to the customer and have insight into their needs.

Q: What motivates you every day?
A: I sincerely like to win as I am a competitor first and foremost.

View photos of Don’s anniversary celebration on Facebook >

AVI-SPL Expands International Presence With New Offices in the UK and Canada

AVI-SPL has expanded further internationally with the opening of four new offices outside the U.S., including London, Montreal, Ottawa, and Toronto.

 

“AVI-SPL is committed to being a truly global provider,” said AVI-SPL CEO John Zettel. “Today’s companies operate around the world so we’re growing our footprint to keep pace with their needs wherever they are, while providing the highest level of video communications service.”

 

AVI-SPL has launched European operations with headquarters in the UK. Leading operations as managing director is James Shanks, an industry expert with strong leadership experience in the unified communications market in Europe.

 

“The UK office will operate independently but will benefit from access to AVI-SPL’s global resources,” said Shanks. “With AVI-SPL’s financial stability, strong vendor relationships, and rich capabilities in managed services, we’re confident about the future of our business in Europe.”

 

AVI-SPL has also added operations in Montreal, Ottawa, and Toronto through the acquisition of selected assets from audio video and information technology firm Duocom. Industry veteran and recognized IT business leader Zoreena Abas will lead AVI-SPL’s eastern Canada offices. With this addition, AVI-SPL now operates in five Canadian cities which also include Calgary and Vancouver.

 

“I’m excited to join the AVI-SPL team as the company strategically positions itself for rapid growth outside of the U.S.,” said Zoreena Abas, managing director, AVI-SPL. “AVI-SPL’s excellent reputation and breadth of services and expertise will allow us to reach our goal of becoming number one in Canada.”

 

The new UK and Canada offices are staffed with solution architects, engineers, project managers, and installation and service technicians. AVI-SPL’s VNOC Symphony software platform and Customer Care International Help Desk will also be a part of the UK operations.

 

AVI-SPL’s new operations in the UK and Canada will offer complete video communications solutions from design and integration to ongoing support. This includes solutions from video collaboration and conferencing support, to digital media and signage, advanced 3D visualization, advanced audio engineering, and command and control centers.

 

“It’s strategic moves like this that make AVI-SPL a leader in the industry,” said Rob Arnold, senior analyst at Frost & Sullivan. “Last year’s acquisition of Iformata added VNOC services which strengthen AVI-SPL’s managed service offering.They’ve built upon that to take a significant step towards expanding internationally in order to meet customer demands for high quality video solutions backed by locally provided support and services.”

 

“The expansion of our geographic footprint reinforces our overall sales growth strategy. AVI-SPL’s new international offices will be supported by our sales operations teams just like the rest of our offices,” said Don Mastro, executive vice president of sales. “Starting off the year with four new international offices is very exciting and we’re looking forward to a big year.”

 

AVI-SPL will exhibit at ISE January 29-31, 2013 in Amsterdam RAI, NL. To learn more, visit www.iseurope.org.

 

For more information about AVI-SPL’s international expansion, refer to the following FAQs

 

In the press:

 

Commercial Integrator’s editor Tom LeBlanc speaks with CEO John Zettel and EVP of Operations Doug Carnell about how video managed services led AVI-SPL to expand internationally. Read the story

 

Chris Fitzsimmons, editor of InAVate, interviews AVI-SPL’s new UK Managing Director James Shanks and Doug Carnell to learn about the enticing factors leading AVI-SPL to set down roots abroad.  Read the Q&A

 

The Ottawa Business Journal’s Courtney Symons catches up with Brad Fairhold, who leads the new Ottawa office, to discuss how thrilled the Duocom team is to join AVI-SPL. Check it out