Congratulations to Don Mastro, our executive vice president of sales, on his 10th anniversary with AVI-SPL. Don joined the team in 2003 as vice president of sales after more than 30 years of leadership in the AV industry.
At his anniversary celebration, our CEO John Zettel and Executive Chairman Marty Schaffel spoke highly of Don’s accomplishments during his tenure with AVI-SPL.
“There’s nobody in our industry who is known by as many people as Don, whether they are our manufacturing partners or competitors,” said Zettel. “There has been no one during my tenure with AVI-SPL who has energized the sales team like Don. He comes to work everyday with fire in his heart, and he makes his team feel good about coming to work; he makes people feel good about selling. I truly appreciate that every single day.”
“The last couple of sales meetings, when the sales team gave Don a standing ovation, they sent us all a message,” said Schaffel. “We all see and appreciate and feel that message. That’s a very strong expression of their love and respect for Don, which we all share as a management team, and as fellow employees.”
We asked Don a few questions on his anniversary:
Q: How has AVI-SPL changed over the last 10 years?
A: AVI-SPL has transformed from a ProAV systems contractor to a complete provider of video communication solutions.
Q: What’s the secret to the success of the AVI-SPL sales team?
A: We have the very best sales team in the industry – world class sellers and sales leaders.
Q: What are three tips for being a successful salesperson?
A: 1. New business development everyday. 2. A heightened sense of urgency with every customer. 3. Listen to the customer and have insight into their needs.
Q: What motivates you every day?
A: I sincerely like to win as I am a competitor first and foremost.