Las Vegas – Last week, from its booth at InfoComm 2012, Cables To Go announced its rebranding as C2G. In its press release, the company states that with the new branding, “We now have better alignment between our products and brand that communicates our offering to key partners and customers.”
While at the event, C2G gave AVI-SPL its Partner of the Year award during its Partner Appreciation Dinner on June 13. Criteria for the award include total partner revenue, joint market share and diversity of the partner’s portfolio.
“It’s exciting to work hand-in-hand with such a well-known integrator and provide mutual value in areas that really help drive our businesses such as marketing, business development, vertical markets and international opportunities,” said Gregory Billhardt, executive vice president of Lastar, parent company of C2G. “Supporting AVI-SPL has been a welcome opportunity for C2G and we’re looking forward to continued success.”