AV Network recently interviewed AVI-SPL’s VP of Products John Vitale in its look at trends in professional audio video solutions for 2014. Here is a summary of his responses:
Every business that has electronic data such as files, audio, video, and such are affected by cloud services. The AV business will continue to see many localized devices and applications either moving into the cloud or interfacing with a cloud service, especially when content management and distribution are involved. Many solutions which were traditionally localized deployments are now becoming virtualized into the cloud as a hosted service offering. Though some items will always be required locally, that list will look quite different than it was a couple of years ago. And the talent of the engineering staff will also be very different.
Content creation seems to have had a continued steady growth rate which started almost a decade ago and shows no sign of slowing down. If anything, it’s increased significantly year over year. This continued thirst for personalized content creation has also forced the issue of consumption of that content. So content sharing or viewing is going to have an impact on many areas of our business as a result of content creation. The digital native generation has less patience or tolerance for “old school” systems with limitations. They will find ways to create and share their content if what we provide is too restrictive.
Content creation, management, distribution, and consumption will continue to grow and be in high demand. So this area will continue to see an increase just based upon the extreme amount of media being created and being consumed through many avenues already. More sophisticated and scalable solutions will be needed to help satisfy the demand. The digital signage industry, still in its infancy, is an excellent indicator on how important digital content consumption, distribution, and management has become. Real-time content and rich media interaction is where it’s all going.
Collaboration is a very broad term, but using it in a sense where multiple participants can manipulate and edit the same information, the need for this has always been popular in engineering-specific applications. But as technology continues to improve and simplify the technical aspects of collaboration, we’ll see this becoming more of a horizontal requirement than vertical silos. Microsoft is clearly dominating this area with Lync and Sharepoint along with embedded functionality in all its Office applications.
Aside from some vertical niches where they have shown value, they’re nothing more than expensive toys today. Just because we can doesn’t mean we should.
Get more insight into AV solutions at the AVI-SPL Resources page, where you’ll find links to our webinar archive, tech papers and other valuable resources.