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On Earth Day, Sony Electronics (SEL) launched its GreenFill recycling service program

Alert! It has come to our attention that there is a computer virus named Green AV (“Green AntiVirus”) circulating on the internet. AVI-SPL in not affiliated with or affected by the Green AV hoax. All references to Green AV on any of AVI-SPL’s websites is relevant to the Green Audio Visual industry.

On Earth Day, Sony Electronics (SEL) launched its GreenFill recycling service program – the nation’s first in-store, drop-box solution sponsored by a consumer electronics manufacturer.

“Sony’s GreenFill program is providing consumers with a convenient, sustainable solution for recycling small electronic products,” said Mike Fasulo, SEL executive vice president, chief marketing officer and corporate social responsibility officer. “We are continuing our commitment to reach our goal of recycling one pound of old consumer electronics equipment for every pound of new products sold.”

Sony’s new Greenfill e-recycle drop boxes provide a convenient way for consumers to recycle small CE products such as cameras at retail.

The program was launched on Earth Day to further encourage consumers to dispose of old or unwanted electronics in an environmentally-safe manner.

GreenFill service simplifies electronics recycling by providing consumers the ability to recycle small electronics – such as cameras, portable music devices, small laptops, cell phones and portable gaming devices – at participating retail locations. It’s a convenient solution that allows consumers to recycle any brand of product at no cost.

The program is an extension of Sony’s Take Back Recycling program and is designed to help build awareness of Sony’s nationwide network of more than 270 drop-off locations where larger Sony-branded electronics will be accepted at no charge and other brands will be accepted for a small fee.

Since last week’s Greenfill launch, 92 retail partners have joined SEL in its goal to make it as easy to recycle small consumer electronics, as it is to purchase them.

Nassim Sarraf, senior specialist, marketing, said many SEL retail partners have jumped on board, because they recognize the program could resonate with consumers.

“Greenfill is a way to show consumers you share the same values … a shared commitment to the environment and a sustainable future,” she said. “At the same time, it’s an opportunity to drive more traffic to their stores and positively impact sales.”

As part of the program, SEL covers the costs of recycling fees and promotional materials, which can be used by dealers for their own promotions. In exchange, the company requires dealers to prominently display the co-branded, e-recycle drop box in store, absorb the costs of shipping the box to Sony-designated recycling locations, promote Sony’s recycling efforts and drop-off locations for larger electronics, and leverage provided materials to educate employees and promote to consumers. All requirements are detailed in a requisite dealer contract.

From Honey Mae Kenworthy, SEL employee communications, and Yolanda Hunt-Boes, SEL dealer communications

Sony also adopted the use of recycled and reused materials in several models of their LCDs, and all are EU Restriction of Hazardous Substances (RoHS) Directive compliant, helping prevent harmful materials, such as lead, from leaching into our ecosystem when improperly disposed while also helping increase recycling and reduce potential chemical exposure from the manufacturing process. And further keeping green in mind, suppliers for products are certified as green partners based on Sony’s stringent standard for chemical substances used in products.

Click here for an overview of AVI-SPL’s featured Sony projectors. »

Click here to find out more about Sony’s recycling program »

Epson’s Next Generation Short-Throw, Widescreen Projector Offers Shorter Throw Lens and Increased

To address K-12 schools’ needs for interactive whiteboard projection solutions, Epson, one of the number-one selling projector brands worldwide, recently introduced the PowerLite 410W short throw, widescreen projector. An upgrade to the incredibly popular PowerLite 400W – the industry’s first short throw, widescreen 3LCD projector – the PowerLite 410W offers native WXGA resolution (1280×800) for use with widescreen computers and 16:10 interactive whiteboards, and additional enhancements including a shorter throw lens, increased brightness and an optional wall mount for added flexibility.

Featuring a shorter throw lens than the previous model, the PowerLite 410W projects a 60-inch 16:10 image from two feet away, making it ideal for wall mounting. This improved design gives more space to students and teachers in smaller classrooms, while drastically reducing shadows from presenters.

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Sony’s High-Brightness LCD Model Adds Depth to Fixed Installations

Sony has added a high-brightness model to its line of LCD business projectors for fixed network installations. The VPL-FX41 is an XGA projector that emits 5,200 lumens and completes a product line-up that consists of the VPL-FX40 and VPL-FE40 4,000-lumen models, says the company.

Each of the series’ projectors is designed for networked fixed installations in education, government, corporate, house of worship, and hospitality applications. All are available with optional lenses that allow them to meet a range of short- or long-throw projection needs as well as high-impact multimedia presentations.

The VPL-FE40 offers SXGA+ resolution, while the VPL-FX41 and VPL-FX40 offer native XGA resolution. Each model features 3LCD technology and uses a combination of imaging technologies to enhance presentation quality. Sony’s BrightEra technology produces a higher aperture ratio to deliver brighter images than previous High Temperature Poly-Silicon LCD-based systems, says the company, which allows the projectors to achieve increased resolution with quieter fan noise.

Click here for an overview of our Sony projectors. »

VariQuest and Reading in the Science Classroom

KWL Chart

Reading and writing are an active part of any subject, but the transition from reading fiction in an English classroom to reading scientific journals and non-fiction can be difficult for some students. Learning how to write lab reports and papers can be tough too! Here are some ways you can utilize the VariQuest Poster Maker, Awards Maker and Cutout Maker to help smooth the transition.


Try modeling reading a scientific journal article with the class to help them understand how reading in the science classroom is different. Show and explain the purpose of an abstract. Read it together and afterwards, fill out the K (what I know) and W (what I want to know) part of a K-W-L chart poster together as a class. This can help the students set a foundation allowing them check their comprehension before they delve further into the article.

Show the students how to utilize graphs and other tables in the article by enlarging these into a poster. This is an easy task when you take advantage of the scan and print feature on the Poster Maker. You can model how you would stop reading to turn to the visual for additional information. Ask the students to come up to the poster and show the class where what they’ve read is shown on the table, chart or graph. This way, they’ll begin to understand that reading science related news is often more than simply reading text and can take more time.

Finally, use the Cutout Maker or Awards Maker to create large versions of new vocabulary. While reading, stop when you come across a new word. Attach each word to your white board as it is identified in the text. This will help indicate how they would want to write these words down and look them up as they are reading. Give the students dictionaries to look each word up as you run across them and write the definition on your board. You may even want to take a moment to check their comprehension of the definition. Learning the vocabulary immediately, rather than skipping over words they don’t know, is an important skill that will help them throughout their educational career. There is ample opportunity to teach students new words and this skill within science related reading. After the demonstration, you can post the cutout words to a word wall in your classroom and even create lessons out of the uncovered vocabulary.

In addition to vocabulary words, they may encounter unfamiliar symbols. Use the Cutout Maker to decorate a bulletin board to promote their visual vocabulary too! For example, they may not understand the symbols on a weather map, chemical structure diagrams, international symbols of units, etc. You can find many science-related shapes in the Cutout Maker’s library to help create visuals for your classroom!

VariQuest and Writing in the Science Classroom

Reading and writing are an active part of any subject, but the transition from reading fiction in an English classroom to reading scientific journals and non-fiction can be difficult for some students. Learning how to write lab reports and papers can be tough too! Here are some ways you can utilize the VariQuest Poster Maker, Awards Maker and Cutout Maker to help smooth the transition.


Writing expectations differ from those in the student’s English classroom. Familiarize them with the scientific method, APA formatting and your personal expectations by creating posters and cutouts.

One of the helpful posters you can keep up in your classroom year round is a checklist the students can refer to that ensures they cover all aspects of the scientific method in their papers and reports.

Another helpful poster you could utilize is a scientific method of inquiry poster. The students can begin each experiment learning to fill out this poster together. After the experiments are complete, they’ll be able look at their initial thoughts and learn from them. This could even help improve their writing skills if after each experiment; they are required to write a small report.

Another helpful poster for every classroom is a rubric. Create a poster that you post in your classroom all year that displays the expectations and what qualifies a paper as an “A”, “B”, “C” and so on. They’ll know what is expected of them!