New Technology – The RED Scarlet

What do movies like Iron Man 3, Transformers: Age of Extinction, The Bling Ring, Prometheus, District 9, The Muppets and Oliver Stone’s newest World Cup commercial have in common? They all were “shot on red” with the biggest hit among Hollywood videographers these days – the RED ONE Digital Camera. At CS2, we have this same camera in-house, ready for your next project.

The digital RED Camera shoots photos in 5K and video in 4K, snapping 12 frames per second and 30 frames per second respectively, providing an Ultra HD video with 4096×2304 pixels resolution.

Just for comparison, the standard 1080p (Full HD) today has a resolution of 1920×1080 pixels or roughly 2K and the quickly aging 720p (HD) has a resolution of 1280x720pixels. This is about 1/8th of the 4K Ultra HD. All this shows that technology is developing at rapid pace and soon Full HD will be just as obsolete as SD in 4:3 aspect ratio is today.

Besides the quality of the actual footage and the ability to capture every great moment, the high resolution of RED provides greater flexibility. Thus, a single shot interview could be turned into what seems to be a two camera shoot by only recomposing the already shot image.

Why use RED? The advantage of shooting 4K today means we are future-proofing our work for the needs of tomorrow. And tomorrow is not too far away. For instance, during CES in Las Vegas earlier this year, every major TV manufacturer released affordable 4K TVs, as well as 4K computer displays. Netflix is already streaming House of Cards on 4K to Ultra HD sets and YouTube is also pushing the 4K streaming functionality.

We have the technology and can help you future-proof your message.

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