Category Video Conferencing

The Tipping Point: Logitech to Acquire Videoconferencing Company LifeSize

Comments from AVI-SPL’s Mike Brandofino, executive vice president of VTC and unified collaborations:

The video industry received another jolt today with the announcement that LifeSize® is being acquired by Logitech®. The interesting thing about this move is that Logitech is traditionally viewed as a consumer products provider, issuing a clear indication that many in the business world feel video communications is nearing the tipping point for wide-scale adoption. LifeSize recently announced it added connectivity to Skype , which is a clear tie into the low-end consumer market. It isn’t too far reaching to see Logitech try to expand its offerings, moving upstream into the SMB space to provide consumers and businesses with a natural progression from low-end, low quality PC-based video to a full line of LifeSize products. Stay tuned, Polycom is the lone independent player in the space , it will be interesting to see for how long. >Click here, to read more about the acquisition. »

What are your thoughts on the Logitech-LifeSize deal?

Click here to learn more about videoconferencing from AVI-SPL. »

Frost & Sullivan Helps You Maximize Your VTC Investment

As the cost-saving reputation of videoconferencing (VTC) technology grows, more organizations are curious to know if they’re receiving the maximum benefit. Noted business research and consulting firm Frost & Sullivan addresses concerns with a new informational video, especially designed to help you make the most of your videoconferencing investment.

The online resource breaks down the 5 assessment steps you need to take. Be sure to check out the video and ask yourself the following key questions:

  • Are you measuring the current adoption rate within your organization?
  • Have you determined how and when your employees are using VTC technology?
  • Has your organization successfully overcome user resistance?
  • Have you promoted the use of unified collaboration technology through your corporate messaging?
  • What steps have you taken to expand your collaborative technology reach?

To view the video, click here ».

Cisco Needs More Money to Purchase Videoconferencing Leader TANDBERG

TANDBERG ‘s shareholders thought $3 billion was too low of a bid to purchase the videoconferencing technology leader. It was originally reported that Cisco purchased TANDBERG in early October. Some analysts are saying Cisco has funds to increase the offer. Maybe Cisco will just purchase a smaller share? How does this affect Polycom and other TANDBERG competitors?

Click here to read more »

Study: Unified Communications Provides 4X the ROI

Looking for proof that advanced Unified Communications and Collaboration (UC&C) technology is a worthy investment for your company? Just turn to the latest report from business research and consulting firm Frost & Sullivan. Sponsored by Verizon and Cisco, “Meetings Around the World II: Charting the Course of Advanced Collaboration,” introduces the industry’s first quantitative model for a return on collaboration investment.

Excerpts from the study:

  • Businesses and government agencies deploying VoIP soft phones, immersive video and fixed mobile convergence received an average return of four times their investment in deploying collaboration technologies in terms of improvement across business-critical areas.
  • The majority of organizations deploying (UC&C) are more successful than their peers compared to those not deploying UC&C (70 percent versus 47 percent).
  • Of organizations deploying UC&C, 40 percent plan to increase spending.
  • More than 80 percent of organizations that have not yet deployed UC&C tools plan to deploy some form in the next two to three years.

Based on this research, are you interested in developing a UC & C integration for your organization? If not, what are the key factors holding you back?

For more on the study, click here.

The Impact of the Cisco-TANDBERG Acquisition on Videoconferencing

By Michael Brandofino
Executive Vice President of Video Communications and Unified Collaboration
AVI-SPL

TandbergAnd then there were two. Today’s news about Cisco’s acquisition of TANDBERG should come as no surprise to those familiar with the video communications industry. Cisco’s leap into the video space with the launch of its Telepresence platform a few years ago was a clear statement that video communications was the target of future growth for Cisco. However, it was clear that while Cisco introduced a competitive high-end system, they lacked a full range of products to compete effectively against Polycom and TANDBERG . This acquisition effectively leaves two major players who make up approximately 90% of the market with a handful of others making up the rest.

This development continues to validate that video communications is quickly becoming a critical application for companies and is a key component of any enterprise’s Unified Communications strategy. AVI-SPL is positioned well to capitalize on these developments, as we have strong relationships with both Cisco, TANDBERG and Polycom. We continue to invest in training and certifications so we can be at the forefront of technology and will help our customer navigate through the changes in the market, and the potential changes in technology stemming from the acquisition of TANDBERG by Cisco.

Click here to read more on this $3 billion acquisition. »

For featured TANDBERG products, click here. »

>For more information on videoconferencing services, click here. »