Alert! It has come to our attention that there is a computer virus named Green AV (”Green AntiVirus”) circulating on the internet. AVI-SPL in not affiliated with or affected by the Green AV hoax. All references to Green AV on any of AVI-SPL’s websites is relevant to the Green Audio Visual industry.
On Earth Day, Sony Electronics (SEL) launched its GreenFill recycling service program – the nation’s first in-store, drop-box solution sponsored by a consumer electronics manufacturer.
“Sony’s GreenFill program is providing consumers with a convenient, sustainable solution for recycling small electronic products,” said Mike Fasulo, SEL executive vice president, chief marketing officer and corporate social responsibility officer. “We are continuing our commitment to reach our goal of recycling one pound of old consumer electronics equipment for every pound of new products sold.”
Sony’s new Greenfill e-recycle drop boxes provide a convenient way for consumers to recycle small CE products such as cameras at retail.
The program was launched on Earth Day to further encourage consumers to dispose of old or unwanted electronics in an environmentally-safe manner.
GreenFill service simplifies electronics recycling by providing consumers the ability to recycle small electronics – such as cameras, portable music devices, small laptops, cell phones and portable gaming devices – at participating retail locations. It’s a convenient solution that allows consumers to recycle any brand of product at no cost.
The program is an extension of Sony’s Take Back Recycling program and is designed to help build awareness of Sony’s nationwide network of more than 270 drop-off locations where larger Sony-branded electronics will be accepted at no charge and other brands will be accepted for a small fee.
Since last week’s Greenfill launch, 92 retail partners have joined SEL in its goal to make it as easy to recycle small consumer electronics, as it is to purchase them.
Nassim Sarraf, senior specialist, marketing, said many SEL retail partners have jumped on board, because they recognize the program could resonate with consumers.
“Greenfill is a way to show consumers you share the same values … a shared commitment to the environment and a sustainable future,” she said. “At the same time, it’s an opportunity to drive more traffic to their stores and positively impact sales.”
As part of the program, SEL covers the costs of recycling fees and promotional materials, which can be used by dealers for their own promotions. In exchange, the company requires dealers to prominently display the co-branded, e-recycle drop box in store, absorb the costs of shipping the box to Sony-designated recycling locations, promote Sony’s recycling efforts and drop-off locations for larger electronics, and leverage provided materials to educate employees and promote to consumers. All requirements are detailed in a requisite dealer contract.
From Honey Mae Kenworthy, SEL employee communications, and Yolanda Hunt-Boes, SEL dealer communications
Sony also adopted the use of recycled and reused materials in several models of their LCDs, and all are EU Restriction of Hazardous Substances (RoHS) Directive compliant, helping prevent harmful materials, such as lead, from leaching into our ecosystem when improperly disposed while also helping increase recycling and reduce potential chemical exposure from the manufacturing process. And further keeping green in mind, suppliers for products are certified as green partners based on Sony’s stringent standard for chemical substances used in products.
Click here for an overview of AVI-SPL’s featured Sony projectors. »
Click here to find out more about Sony’s recycling program »
NEC Display Solution’s NP215 and NP410 are the first projectors worldwide to be awarded the new TCO Certified label for quality and environment.
In addition the meeting the above, the NP215 and NP410 offer a Carbon Savings Meter tool to calculate and total the CO2 savings that are achieved when the device is being operated in Eco mode.
AVI-SPL is pleased to offer projector lamp recycling at no cost to you – you pay only the shipping costs to ship the lamp to our recycling center. While many companies offer a recycling service, they often charge for the recycling. With our program, AVI-SPL pays the recycling cost – and keeps our carbon footprint small by having you ship directly to our recycling center. It’s quick, easy and inexpensive to be environmentally responsible. 
