Category AVI-SPL

Seven Steps to Successful Collaboration

This post is by Dr. S. Ann Earon, Ph.D., President
Telemanagement Resources International, Inc

Effective collaboration is an outcome, not a product or technology one can purchase. When everything comes together people can work productively without boundaries, business processes happen rapidly, and internal/external customers get what they need. It is important to note that all organization and users aren’t equal – there is no typical user, which is why it is important to know what users want and need. The user has to be the heart of the strategy. Driving use of collaboration tools is a matter of people, which is why involving users in the development of the plan is critical.

Regrettably, we often put too much focus on the technology with little thought to the needs of the people. IT managers start the process by shopping for product information, comparing features and prices, and finding the best match for what they perceive as their typical user. The process often ends without achieving user satisfaction and without gaining significant utilization or return on investment (ROI). The process has to begin with people and outcomes.

The process starts by talking to users about what is desirable, then viewing the solution through a feasibility and viability lens. This approach increases the usability of the solution, as well as ensuring that no user segment is ignored as a result of the wrong tool being selected.

Enabling employees to be as productive as possible is a constant struggle, but the solution is actually simple: remove all the obstacles and friction in their way. This can be accomplished by addressing the following seven steps:

(immediate/near term/future)

Understand the goals of your organization and look at what value the use of technology can bring to your organization, but don’t stop there. While organizational goals are important they don’t always mean anything to employees.


What do employees need to be more productive in the way they work and enjoy the job better? Be sure to include a focus on employee benefits from leveraging new technologies. Will new technologies provide for flexible work hours and locations? Will employees find enjoyment in the work they are doing? Will managers and peers also use the same technologies?


Understand the needs of your organization. How do people work? What frustrates them about the way they work? What works well for them and may need to be expanded? What are the future plans of individuals and the organization? Select technology that meets the overall strategy and is needed by the users. Identify specific areas where collaboration can solve problems.

Example: A senior engineer was involved in chemical modeling with multiple sites. He had little interest in video conferencing, but great interest in using an electronic whiteboard to do modeling real-time and share those ideas with distant sites. Improving video conferencing was of no value to him, but providing him with an electronic writing service provided significant value.


Too often organizations make the mistake of installing state-of-the-art technology, with all the bells and whistles, at the headquarters, only to discover others have a lackluster experience. With collaboration technologies, it is important to realize you are only as good as your weakest link. If the audio is terrible because the CEO is driving in a car past a truck while in a meeting, the entire experience is awful for everyone. Install equally good technology everywhere and be sure users are educated on the pros and cons of using each technology.


Consumer technology does not require extensive training and is primarily intuitive. There is no reason the technology in a business, education, or government environment has to be difficult to use. Users want technology that is easy to use, intuitive, and requires minimal or no training. They also want technology that operates the same way regardless of location. Collaboration in the conference room, at the desktop, or on a mobile device should be easy to use and work the same way. Integrate any new technologies into the existing workflow to make it simple for employees to adopt.


Too often IT organizations upgrade technology without informing the users what is being installed and the value it offers. Additionally, whatever technology is installed should be used by everyone, from the top down.


Deployment of collaboration technologies is an evolutionary process, not a revolutionary process. It takes time for people to assimilate new technologies into an organization, even if these technologies are easy to use (think iPhone and iPad). To be successful, organizations need to manage the roll-out of technology, its ongoing maintenance, and the time and cost associated with making upgrades. User support must be flexible and ongoing.

Enterprises are moving to support mobile workers across a wide variety of devices, as well as enable unified communications applications.

“The way we work has changed, with technology like smartphones emerging as a dependency, not a convenience. Organizations need to adapt – to change their approach to working and workspaces in a manner that fully acknowledges their remotely connected workforce, and develop solutions that meet their new needs.”
David Danto, Principal Consultant, Dimension Data Enterprise Services

CIOs and their support teams are interested in deploying rich media technology that is easy to deploy, use, and maintain. These technologies need to be standards-based, interoperable, simple to use, and easy to upgrade.

Users believe it is their right to use whatever technology they choose, and it is IT’s job to make that happen. The growing influence of consumer products is changing employee expectations of collaboration technology in the workplace (i.e. YouTube, Skype for Business, etc.). This means that enterprises must select technologies and services that are manageable and scalable with minimal need for training. Enterprises must also be prepared for ongoing change in technology since new apps now get adopted very quickly and proliferate within an organization almost before the CIO knows it is happening (think adoption and proliferation of Slack).

“Innovation in space planning, cloud-based unified communications, and the nomadic workforce is creating a collaboration tsunami, and there can be no air gap between workflow, culture, and technology when building bridges between individual and team productivity.” Mark Peterson, Associate Principal at Shen Milsom & Wilke.

“Millenials, ages 18 – 34, expect different ways of being taught and how they develop in the work force. It appears that they are the driving force on how most universities and industries are providing access to classes and the work environment. Mobile devices, social media, teleworking, distance education, are all becoming the norm in most industries. Technology has advanced quickly, continues to do so and no one can afford to be left behind.” Cherie Galantis, Manager, Collaborative Video Technologies at George Mason University.

Employees want the same unified communications features on their tablets and smartphones that they have at their desktop. They want single-number reachability, easy connectivity in conference rooms, and the ability to schedule and control meetings. The meeting spaces can be offices, open spaces, conference rooms, huddle rooms, boardrooms, etc. The goal is to make every space technology capable with audio, data/web, and video capabilities, along with whatever app the user selects. Users want to use whatever tool they select, in any location, at any time.

Josh Klempner, Citigroup’s Senior Multimedia Manager states, “What our most executive clients are looking for is a single ubiquitous solution, allowing them to connect to any meeting, from anywhere, managed or unmanaged with a commonly available device.”

Persistence will pay off. There may be budgetary obstacles, technology issues, non-supportive management, and employee resistance to adoption. Focus on the goals and objectives and don’t get discouraged. Adapt and evolve as needed.

For help with your collaboration projects, contact AVI-SPL at

About the author
Dr. S. Ann Earon has been a researcher and consultant in conferencing and collaborative communications for over 35 years. She holds a Masters in Instructional Technology and Educational Administration from Northeastern University and an interdisciplinary Ph.D. from Boston College with majors in business, speech & communications, and education. Dr. Earon is the Founding Chairperson of IMCCA, the non-profit industry association for conferencing and collaborative communications. She can be reached at

August Event: Women of InfoComm Network – Tampa

Join AVI-SPL at its Tampa headquarters on August 10 from 5 p.m. – 7 p.m EST for the inaugural Women of InfoComm Network (WIN) Event- Tampa Chapter. This gathering, which is open to women and men in the pro AV industry, is focused on helping women make new connections and advance in their careers.

Be sure to register by August 7 at 6 p.m. EST.WIN advert

Register for the Tampa WIN Event >

6301 Benjamin Rd., Suite 101 (Google Map)


See AVI-SPL at the Tampa Veterans Job Fair

If you’re a U.S. veteran and looking to advance your career in the pro AV integration industry, you have an opportunity to meet with the recruitment team from AVI-SPL this month at the Tampa Veterans Job Fair. AVI-SPL will be among 80+ exhibitors at the show looking to hire veterans.

Why Work for AVI-SPL

Every year since 2006, AVI-SPL has topped the Systems Contractor News Top 50 list of North American AV integrators.

At the AVI-SPL careers page, you’ll find our current openings, as well as the benefits we provide to our employees, including:

  • Health insurance
  • 401K matching
  • Tuition reimbursement

Come to the Tampa Veterans Job Fair on July 20, from 11 a.m. to 3 p.m. and see what AVI-SPL has to offer and talk to our reps. Register for the event. >

Three Keys to ROI From Your Video Communications Strategy

This Frost & Sullivan paper summarizes the eBroadcast of the same name and looks at the growth in enterprise video platforms and why they matter to companies. So if you’ve been considering upgrading or implementing a video platform, this executive summary is a good place to start. Topics addressed include:

  • Enterprise video market trends
  • Capabilities of today’s video platforms
  • Uses for video platforms
  • Benefits of VideoLink ReadyCam®, an all-in-one studio that gives companies access to broadcast video (VideoLink is an AVI-SPL company)

Download “Three Keys to ROI From Your Video Communications Strategy” >

Vega and AVI-SPL Team Up to Serve Asia Companies

Today from InfoComm 2017 in Orlando, AVI-SPL formally signed and announced an alliance with Vega to facilitate and provision our services throughout Asia.

The partnership gives Vega, a total solutions provider in the pro AV/IT industry, preferred partner status for AVI-SPL customers in Asia and parts of India. In this arrangement, AVI-SPL will oversee projects from design to deployment, working hand–in-hand with Vega to give customers the consistent, high-quality service they expect.

It also complements our alliance with Connected Vision, a group of audio-video companies in Australia. AVI-SPL, Vega, and Connected Vision have joined forces before to serve multi-nation projects.

These close partnerships are part of maintaining high-end, high-touch delivery through our Global Accounts Management Program, which is designed to ensure consistency, reliability, scalability, and trust. All projects benefit from AVI-SPL’s global managed services operations network, which delivers proactive monitoring and remote management of AV and UC (unified communications) devices and infrastructure.

To learn why AVI-SPL and Vega are optimistic about this partnership, read today’s press release. >