Category AV Events

CS2 Brings PhoCusWright Conference to the Big Screen

For the 11th consecutive year, our Creative Show Services team is gearing up for one of the biggest annual events in the online travel, tourism and hospitality industry, The 2013 PhoCusWright Conference November 19-21 in Hollywood, Florida.

About The PhoCusWright Event

The conference is the flagship event of PhoCusWright – a leading travel and hospitality industry research company. Every year, the three-day event attracts an average of 1,600 attendees who gather together to share industry know-how; learn about market-changing innovations, technologies and solutions; obtain fresh ideas; and create new partnerships and investment opportunities.

This year’s keynote speakers include the CEOs of major corporations including Expedia, Kayak, TripAdvisor, Priceline, Orbitz, and, as well as representatives from Google, IBM, and Facebook.

The conference will be streamed live for those unable to travel to Florida for the event. Additionally, attendees and online viewers will be able to utilize social media to interact with the speakers and moderators, who will see a live-feed of questions and comments.

During the Travel Innovation Summit, which is part of the conference, a panel of judges will determine the award winners in select categories including Startup, Emerging, Established, Best B2B and Best B2C companies, as well as the People’s Choice Award. The top award, sponsored by the leading venture capital firm General Catalyst Partners is a $250,000 convertible bridge loan to the travel technology company that demonstrates the most groundbreaking travel solution.

Our Partnership: 11 Years and Beyond

An event of such scope requires intense preparation. We’ve worked closely with the event’s Executive Producer Richard Zucker for the last 11 annual events, and this close relationship allows us to successfully translate his creative vision to the stage year after year. The dynamics of this show require many months of meetings as concepts are developed and come to life for each year’s event. These efforts are led by CS2’s Producer Bill Baxter and a team of nearly 30 members working to support the event theme through HD animations, graphic packages, videos, lighting and audio effects.

This year, we are projecting on giant 120 ft. x 15 ft. screens using state-of-the-art Spyder technologies. In addition, we incorporate television-style Chyron graphics that you see on network sports and news programs. Our executive team describes this event as a cross between a network television show and a live sporting event environment.

Previous Year’s Photos

Here are a few photos from prior PhoCusWright Conferences. Check back here after the event for photos from this year’s event.


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Creative Show Services support Governor Bush’s Educational Summit

Boston, Mass. – AVI-SPL’s Creative Show Services team took part in the 2013 National Summit on Education Reform that was held Oct. 17-18.

The Summit is the flagship initiative of the Foundation for Excellence in Education. FEE was founded in 2008 by former Florida Governor Jeb Bush. The National Summit’s main goal is to share strategies to improve the quality of education for all children. The two-day reform event attracted 800+ participants from across America and around the world, combined with heavy media attention. In addition, all sessions were made available to the general public via live stream.

For AVI-SPL, this was the second year to service the event. Last year the Summit took place in Washington, D.C. We provided all the audio, video, lighting equipment, as well as the set designs. For the Strategy Sessions, we created smaller stage sets that matched the look and feel of the General Session.

Governor Bush personally acknowledged AVI-SPL’s professionalism saying, “Thank you for the great AV work at our Summit. I am so appreciative.”

Creative Show Services Present Tampa Small Business of the Year Awards

Congratulations to all of the local companies honored at the Greater Tampa Chamber of Commerce 2013 Small Business of the Year Awards. More than 800 guests, including the City of Tampa Mayor Bob Buckhorn and AVI-SPL CEO John Zettel joined the ceremony at the Tampa Convention Center to recognize and celebrate the accomplishments of Tampa Bay’s small business community.

In a previous blog post, I told you how AVI-SPL Creative Show Services played a significant role in the preparation and execution of the event. CS2 has been participating in the annual celebration for 10+ years. This year, we created all video content, compiled all of the voiceovers and themed music, and provided the sound, lighting, video, screens and projectors for the event.

The theme this year was “The Magic of Small Business” and featured magician and illusionist Nathan Coe Marsh who was also recommended by CS2. Throughout the evening, Nathan entertained the guests as a host and wowed them with his illusions. Behind the scenes, our professional crew led by producer Brenda Curry worked just as hard to ensure the event was a magical experience.

AVI-SPL CS2 wants to congratulate the winners:

  • Outstanding Leader: Bob Helms, Pegasus TransTech Corporation
  • Startup: MB2x
  • 5-20 Employees: The EyeDoctors
  • 21-50 Employees: B-AG Contract
  • 51-250 Employees: The Woman’s Group, PA

Photo Gallery


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3D Image Mapping: Giant Hearts on Fire Diamond Replica

"Hearts on Fire Diamond" "Creative Show Services"When Hearts On Fire, a jewelry crafting company, approached us at Creative Show Services to create a 6-foot exact replica of The World’s Most Perfectly Cut Diamond®, we knew 3D image mapping was the right solution. It took our team six weeks to engineer and build the model for Hearts on Fire to display at JCK 2013, North America’s leading jewelry annual event in Las Vegas.

What distinguishes Hearts On Fire from any other diamond is that it captures the light in such a way that it reveals eight perfectly symmetrical hearts in the design, a feature that made the CS2 team’s job even more challenging.

Initially, the client approached us with the idea for a hologram presentation, but our creative team suggested something even better – a 3D product that looks as real as the actual diamond. The six-week long project launched with the creation of the basic form with Wysiwyg editor. Next, we created a 3D model of the diamond using Lightwave 3D software. On-site and with direct access to the actual Hearts on Fire diamond, we used Cinema 4D media server for all the custom content production. An aluminum frame was covered with hard-coated foam and then covered in screen goo paint for reflection of the projected images.

The real challenge was how to make the foam not only shine like a diamond, but to replicate precisely the Hearts On Fire unique light aspects. We applied a bullet-time technique with eight cameras to record every facet of the diamond. During the actual event, CS2 utilized two Pandora’s Box media servers and four Panasonic 20K DLP projectors for real time 3D compositing and projection.

The final product was a crowd-stopping, perfect replica of the Hearts on Fire diamond. Watch the video to see the final project in action, as well as go behind-the-scenes with the production team.

AVI-SPL Creative Show Services presents Tampa Small Business of the Year Awards

"Creative Show Services" Tampa
2012 Small Business of the Year Awards

On Friday, September 20th, the Greater Tampa Chamber of Commerce will hold its prestigious 33rd annual Small Business of the Year Awards banquet. Small businesses have been defined as the “backbone of America’s economy” and AVI-SPL Creative Show Services is proud to support it.

For more than 10 consecutive years, we have participated actively in the SBOY Awards preparations and execution. CS2 provides the sound, lighting, video, screens, projectors and 15+ crew members for the night of the event. Although the ceremony is only one night, we have already worked on this project for almost six months. CS2 works with the Tampa Chamber to enhance the show graphics provided to us. We created all of the video content, including intro videos and category videos that highlight the 23 finalists. In addition, all of the voiceovers and magic themed music was compiled by the CS2 team.

To qualify for Small Business of the Year, a company must have between 5-250 employees, have been in business for at least three years, and must be located in the Tampa Bay area. Every year the awards ceremony is thematically organized. This year’s theme is “The Magic of Small Business” and features magician and illusionist Nathan Coe Marsh, who was recommended by our creative team, and will perform live at the event.

Check back here after the event for post-show updates and photos from the event.

Congratulations to all the nominees!