Digital Signage has quickly developed into far more than an electronic version of print advertising. Industry expert Lyle Bunn, who recently spoke at AVI-SPL headquarters in Tampa, Fla., explained that digital signage as a communications tool has expanded to include a number of systems that can be integrated throughout an enterprise. From merchandising to interactivity to employee communications, digital signage presents a number of benefits, including:
- Revenue generation (in-store kiosks empower customers to find what they want, and provide third-party advertising opportunities)
- Reduced perceived wait time (think about how useful those monitors are at making the time pass when you’re waiting a half hour on line at Disney World)
- Limited need for physical upgrades
- Reduced cost of print materials
- Targeted messages (by day and time)
Watch Bunn discuss these advantages in a brief clip from his talk:
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